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Chattanooga and Lookout Mountain postcards

Identifier: MS-100

Scope and Contents

This collection includes 14 color postcards of Chattanooga, Tennessee published by W. M. Cline.


  • Creation: circa 1938-1984


Language of Materials

This collection contains materials in English.

Conditions Governing Access

This collection is open for research.

Conditions Governing Use

The copyright status of this collection has not been evaluated.

Biographical / Historical

W. M. Cline, Co. was established in 1938 in Chattanooga, Tennessee. The company was founded by Walter Matson Cline, Jr. (1914-1984) who had learned photographer from his father, Walter M. Cline, Sr. (1873-1941). The elder Cline came to Chattanooga in 1904 and, in 1910, established Cline Studios, producing commercial photographs for newspapers and advertisement. Cline is estimated to have taken more than 75,000 pictures and provided the Community Advertising Association with 3,000 images used to promote Chattanooga. It was W.M. Cline, Jr. who established the company that produced these postcards, many using images made by father and son. After running a black and white operation for several decades, in 1958, Cline opened a color plant that could print 6,000 postcards per hour from more than 30,000 stock negatives.


0.21 Linear Feet (1 Box)

Immediate Source of Acquisition

This collection was donated by Dorothy Williams Potter to the University of Tennessee at Chattanooga on 2006 September 28.

Existence and Location of Copies

Digital reproductions of the collection are available electronically at

Processing Information

The processing of this collection is complete.

Chattanooga and Lookout Mountain postcards
Description rules
Describing Archives: A Content Standard
Language of description
Script of description

Collection Area Details

Part of the Manuscripts Collection Area

University of Tennessee at Chattanooga Library
c/o Special Collections
600 Douglas Street
Chattanooga Tennessee 37403 United States